Aug. 24, 2024 By Shane O’Brien The United States Tennis Association (USTA) has announced a new immersive physical gaming space for the upcoming US Open at the Billie Jean King National Tennis Center. Advantage Arena, a first-of-its-kind immersive gaming space, will allow fans to play and engage with several tennis-themed games and experiences at…
Tag: united-states-tennis-association
Queens Tourism Council returns to US Open, offering local guidance to visitors
Aug. 23, 2024 By Shane O’Brien The Queens Tourism Council will once again operate an information kiosk at the US Open, providing tennis fans with tips and advice about what to do in Queens during the final grand slam event of the year. The United States Tennis Association (USTA) has loaned a kiosk at…
USTA and ESPN partner with Alicia Keys’ ‘Hell’s Kitchen’ to elevate 2024 US Open experience
Aug. 20, 2024 By Shane O’Brien The United States Tennis Association (USTA) and ESPN have announced a partnership with Alicia Keys’ Tony-nominated Broadway musical “Hell’s Kitchen” to help bring tennis to new audiences for the 2024 US Open. Music from the hit Broadway show will resound across ESPN channels and the Billie Jean King…
USTA includes four former champions in US Open wild cards
Aug. 15, 2024 By Shane O’Brien The United States Tennis Association (USTA) has announced its wild card recipients for the men’s and women’s singles competitions at the upcoming US Open, including former champions Stan Wawrinka, Dominic Thiem, Naomi Osaka and Bianca Andreescu. Thiem and Wawrinka have received wild cards for the the men’s draw…
USTA unveils ‘Be Open’ campaign for 2024 US Open, celebrating diversity and equality
Aug. 9, 2024 By Shane O’Brien The United States Tennis Association (USTA) has announced the line-up of its “Be Open” campaign, which aims to promote progress, positivity and equality at the upcoming US Open at Flushing Meadows. The campaign, which takes place throughout Fan Week, gives tennis fans an opportunity to participate in numerous…